Offering an impressive range of new car franchises, including Ford, Lincoln, BMW, and Mercedes-Benz, the Masano name enjoys widespread brand recognition within a 100-mile radius. However, what truly sets us apart is our awe-inspiring “Automotive Wonderland” – the Masano AutoPark.

This 30-acre, 250,000 square-foot automotive utopia redefines the car buying experience, combining the best of traditional dealership values with the seamless convenience of online purchasing.

At the heart of Tom Masano Auto Group’s strategy lies a fusion of culture and commerce, propelling us forward with fresh, exciting and adventurous energy.

We aspire to strike a perfect balance between traditional buying and the efficiency of online competitors like Carvana and Tesla.

The goal is to create an attractive market position that appeals to both modern customers seeking convenience and the emotional touch that comes from a memorable car buying journey.

Unlike traditional dealerships, Masano rejects end-of-season sales and clichéd advertising pitches, instead focusing on showcasing an extraordinary portfolio, top-notch facilities and unparalleled hospitality.

Our mission is not only to build a profitable business but also to contribute to a healthier community and a more sustainable future, ensuring a legacy that spans generations.

The roots of Tom Masano Auto Group stretch back seven and a half decades to two brothers, Tom and Bruce Masano, who ventured into the world of car sales after returning from World War II.

Starting with a single car, they gradually expanded their business and have now, with sons Bruce and John, achieved yearly sales approaching a half billion dollars.

The Masano’s journey was far from smooth, with various challenges, economic downturns and external factors testing their resilience.

However, the dedication and hard work of our extended family of talented coworkers have enabled us to overcome these hurdles and thrive as a third-generation family business.

Masano AutoPark is an automotive masterpiece that has breathed new life into the abandoned 30-acre, 250,000 square-foot Baldwin Brass Factory in Reading, Pennsylvania.

Focused on reducing our carbon footprint, the Masano family opted to refurbish an existing facility rather than building anew.

In colder months, we utilize waste oil from oil changes to heat the entire facility, showcasing our commitment to sustainable practices.

Masano AutoPark offers two distinctive ways to purchase vehicles. Customers can opt for the “Click Wonderland” option, completing the entire purchasing process online with delivery right to your doorstep.

For those who prefer a more immersive experience, the “Experience Wonderland” option allows you to visit the facility in person, with the freedom to blend both online and in-person interactions according to your preferences.

Delivery of vehicles can take place in one of the gallery rooms, adding a personalized touch to the experience.

A dedicated team of experts operates the BDC, handling customer inquiries with unparalleled efficiency and results. This ensures that customers receive the best assistance throughout your purchasing journey.

Capture and save a cherished memory by getting photographed next to your new vehicle in our Photography Studio Room.

Our studio lighting and picturesque clarity remains unmatched and is also utilized for photographing our new and pre-owned vehicles for the internet.

We collaborate with Manheim, also known as the world’s largest automotive auction company.

We also host our own auto auction which further adds a unique and exciting car buying experience for buyers and sellers.

Walk throughout our Automotive Wonderland at Masano Auto Park and you’ll see beloved cartoon characters on the walls. Our Car-toon Room holds vehicles awaiting delivery, further adding to a fun and thrilling experience.

We’ve integrated an Aquaponics Farm at Masano Auto Park in Berks County and it all began with an exceptional idea! 

To add to our sustainability mission, Masano Auto Park houses Harvest Moon Aquaponics Farm; the goal is turning industrial revolution pollution into a sustainable food solution. 

Our visitors can bring home fresh kale and other vegetables that are grown in our hydroponics farm; further promoting agriculture, family and love.

With our continual commitment to a sustainable culture, Masano Auto Park packages our very own spring water in environmentally-friendly cardboard cartons, which offers refreshing treats on site. Customers can also take some fresh water home too!

South Mountain Spring Water Plant further promotes our eco-conscious goals and a healthier lifestyle.

With our continual commitment to a sustainable culture, Masano Auto Park packages our very own spring water in environmentally-friendly cardboard cartons, which offers refreshing treats on site. Customers can also take some fresh water home too!

South Mountain Spring Water Plant further promotes our eco-conscious goals and a healthier lifestyle.

We are excited to announce an exciting surprise at our Automotive Wonderland that awaits us all.

The Showvroom promises an even greater elevating car buying experience.

Tom Masano Auto Group’s legacy is one of resilience, innovation, and a commitment to providing our customers with an unforgettable, unique and delightful automotive journey.

Our Automotive Wonderland – Masano AutoPark – is a testament to our visionary approach, blending the best of both worlds by combining tradition with modernity.
By elevating the car buying experience to new heights, from a pre-owned SuperCenter to dedicated spaces for art, music, and even agriculture, Tom Masano Auto Group stands as an embodiment of what a thriving third-generation family-owned business can achieve when passion and dedication are at its core.